BreastScreen NSW campaign relaunches after increase in screening bookings
We are excited to share that the 2026 BreastScreen NSW campaign is now live across radio, print, digital and social channels until 28 March 2026.
We are excited to relaunch our Breast Cancer Doesn’t Wait campaign after seeing more women across NSW making time for their health. Last year, screening bookings increased by 22 per cent, which means around 12,000 additional women made time for their mammogram as a result of the campaign.
When more eligible women have their regular breast screen, more breast cancers are found early, when treatment is most effective. It’s estimated that more than 6,400 additional breast cancers would be detected if all eligible women in NSW kept up with their routine breast screen.
Some communities face more barriers to screening. As part of this campaign, we’re putting extra focus on areas with lower screening rates, including Blacktown, Canterbury-Bankstown, Cessnock, Coffs Harbour, Cumberland, Dubbo Regional, Fairfield, Glen Innes Severn, Liverpool, Maitland, Nambucca Valley, Port Macquarie, Richmond Valley, Shellharbour and Shoalhaven.
We know life gets busy, and many women tell us it can be hard to make time for health checks. But a breast screen takes just 20 minutes – and it could make a life‑changing difference.
Stay Strong, Black & Deadly
Alongside Breast Cancer Doesn’t Wait, we are also sharing the Stay Strong, Black & Deadly campaign for Aboriginal and Torres Strait Islander women. This campaign responds to the higher impact of breast cancer in Aboriginal communities.
Gomeroi woman Jacqui Nean Khan generously shares her story about how a routine breast screen detected her cancer early. She encourages her Aboriginal sisters to have a breast screen so they can stay well for their families.
Since the recommended starting age for Aboriginal women changed from 50 to 40 in 2023, screening rates for Aboriginal women aged 40–49 have almost tripled to 21%. This growth reflects effectiveness of tailored health communications, strong community leadership and partnerships.
Our campaigns encourage all women to put themselves first and take time for their breast screen. Early detection saves lives.
Learn more about how you can support the campaigns and access downloadable resources on our campaigns page