‘Stay Healthy for You and Your Mob’

Campaign overview

Aboriginal and Torres Strait Islander women are less likely to have regular breast screens. To help change this, we’ve launched a campaign to encourage Aboriginal and Torres Strait Islander women aged 40–74 in NSW to book their breast screen when due.  

The campaign features a powerful testimonial from Jacqui Nean Kahn, a proud Gomeroi woman, who shares how a routine breast screen detected her breast cancer early, enabling early treatment and a chance for recovery.   

Jacqui’s story aims to raise awareness of the importance of regular screening every two years for Aboriginal women and aims to increase screening rates across NSW.  

Running from 1 February to 28 March 2026, the campaign will be delivered across NITV on demand, radio, Spotify, social media and screens in Aboriginal health services. 

Why we need a campaign

Aboriginal and Torres Strait Islander communities are culturally rich, strong and diverse with deep kinship connections and resilience. However, significant gaps in health outcomes remain with Aboriginal and Torres Strait Islander women experiencing poorer survival rates from breast cancer, more advanced tumours at diagnosis, and lower participation in breast screening programs. 

To address this gap, BreastScreen NSW is working with Aboriginal communities to deliver targeted strategies and tailored communications to improve health outcomes for Aboriginal and Torres Strait Islander women. 

Campaign audience

Aboriginal and Torres Strait Islander women in NSW aged 40–74. 

Since the campaign launched in 2023, participation rates for Aboriginal women in NSW aged 40-49 have almost tripled, increasing from 7.8% to 21.4%.⁴⁰⁵⁸² 

Key campaign messages

• Stay strong, black and deadly for you and your family. 

• For women aged 40–74, a breast screen is the best way to find breast cancer early, when it’s easier to treat. 

• A breast screen with BreastScreen NSW is free and an appointment only takes 20 minutes, every 2 years. 

• You can book for yourself or go with your sisters. 

• There are over 250 screening locations across NSW. 

• Early detection of breast cancer increases your chance of survival. 

Find out more